Cradle of research and interactionIran Book News AgencyI am translating a book titled “Qualitative research method” which has been published 5 times in USA. Don't you face problems in publishing your works? According to my husband's will, all benefits of publishing the books are related to Armenia and I and more »
Qualitative Research
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Most Topular Stories
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Cradle of research and interaction - Iran Book News Agency
"QUALITATIVE RESEARCH" - Google News28 Jan 2012 | 6:24 am -
New Year, perfect time to simplify your life.
Resolution Research Blog10 Jan 2012 | 3:29 pmWe love quick fixes, and after you read this article from Cynthia Rowland’s blog, you’ll wonder how you ever lived without these “25 clever ideas to make life easier.” Studies show organized people lead more productive lives and reduce stress. Implement these tricks of the trade and you’ll be sure to impress everyone with your imaginative skills! -
Air battle for domestic business travellers heats up, as Qantas drama sees drop in satisfaction
Marketing magazine27 Jan 2012 | 9:18 pmDespite October’s industrial action and ensuing PR disaster, Qantas business customers still remain the most satisfied. But maybe not for long, according to Roy Morgan Research’s latest report. Satisfaction among Qantas business customers has fallen 2% since industrial disputes which caused major disruptions for 100,000 Australian air travellers, down from a high of 84% in October 2011 to 82% in December. In contrast, Virgin Australia’s business customers displayed a slight improvement in satisfaction over the same period, increasing from 76% to 78%. However, business… -
The power of “how might we”
kumeugirl.com27 Jan 2012 | 9:26 pmAlex Osborn developed with Sidney Parnes the Creative Problem Solving Process and set up the Creative Education Foundation at Buffalo. One of the people who attended the training was Min Basadur who worked at P&G. In what could be termed a brainstorming meeting (using tools influenced by the creative problem solving training), P&G developed an [...] -
Presenting the UX Immersion 2012 Conference
UIE Brain Sparks27 Jan 2012 | 5:27 pmPeer into Your Future You’re about to see a project we’ve been working on for several months. A brand new conference bringing the newest, most critical thinking around two separate and important topics: mobile design and Agile development. These experts will dive deep and get to the nitty-gritty details that will make you a stronger and more valuable UX Pro. Agile Process Hugh Beyer – UX Design Inside Agile Development Jeff Gothelf – Lean UX: A Radical Approach to Integrating Design into Agile Dave McFarland – Demystifying jQuery for Agile Prototyping Mobile…
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"QUALITATIVE RESEARCH" - Google News
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Cradle of research and interaction - Iran Book News Agency
28 Jan 2012 | 6:24 amCradle of research and interactionIran Book News AgencyI am translating a book titled “Qualitative research method” which has been published 5 times in USA. Don't you face problems in publishing your works? According to my husband's will, all benefits of publishing the books are related to Armenia and I and more » -
Study Shows: The Average Stress level in Women is Significantly Higher than Men - DigitalJournal.com (press release)
27 Jan 2012 | 12:08 pmStudy Shows: The Average Stress level in Women is Significantly Higher than MenDigitalJournal.com (press release)Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized and more » -
Tim Clift Says FundQuest's Analysts Will Complement Envestnet|PMC's Quants - AdvisorOne
26 Jan 2012 | 2:24 pmAdvisorOneTim Clift Says FundQuest's Analysts Will Complement Envestnet|PMC's QuantsAdvisorOneFundquest's senior team of analysts in Boston, including Clift (left), will provide more of a qualitative research complement to Envestnet|PMC's more quantitative analysts in Chicago and Denver, he said. “My focus will be on applied research,” said -
District 113 Responds to Survey Criticism - Patch.com
25 Jan 2012 | 6:01 amDistrict 113 Responds to Survey CriticismPatch.comBefore this quantitative survey was released, the market research team conducted qualitative research. In those focus groups, they noticed that people often compared our community to others. Those survey questions were meant to measure the extent to and more » -
Senior Qualitative Research Executive - Bizcommunity.com
24 Jan 2012 | 5:31 amSenior Qualitative Research ExecutiveBizcommunity.comEnsure the smooth running of research projects from commissioning to final presentation and build a strong day to day working relationship with the clients your team services actively contributing in meetings and presenting results.
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Resolution Research Blog
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New Year, perfect time to simplify your life.
10 Jan 2012 | 3:29 pmWe love quick fixes, and after you read this article from Cynthia Rowland’s blog, you’ll wonder how you ever lived without these “25 clever ideas to make life easier.” Studies show organized people lead more productive lives and reduce stress. Implement these tricks of the trade and you’ll be sure to impress everyone with your imaginative skills! -
Resolution Research Team Members To Attend Major Social Media Conference in Chicago
23 Jun 2011 | 10:37 amThis Thursday and Friday, June 23 & 24, team members from Resolution Research (including CEO Nina Nichols) will be in Chicago participating in one of the most exclusive social media conferences in the nation. According to the conference web site, the 2011 Social CRM & Online Community Executive Summit sponsored by the World Research Group [...] -
How Do You Build An Online Community?
16 Jun 2011 | 12:29 pmFirst generation web communities (Web 1.0) were anchored around gated communities like AOL. Then they migrated into open communities like GeoCities (which had 38 million user pages before Yahoo! shut it down). Most of those early communities offered chat rooms and some publishing tools. Then blogging and social networks exploded. Perhaps some of these social [...] -
Social Media Doesn’t Have To Be Confusing
14 Jun 2011 | 5:18 pmThere has been a lot of interest circling social media these days. Between Facebook, YouTube, Twitter, MySpace, and iPhone apps, a marketer could be challenged to figure out how best to leverage these channels for business growth solutions and increasing sales revenue. But rather than rush to put up a company page or a company account, [...] -
Are Cloud Services Just Another Wisp of IT Services?
10 Jun 2011 | 5:02 pmHave you been trying to figure out if this “cloud services” thing is a real revolution or just another gimmick for IT firms to repackage their services? If you’ve been around long enough you will recall another “IT Revolution” known as Application Service Providers (ASPs) in the late 1990s. They professed that their service bureau could [...]
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Marketing magazine
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Air battle for domestic business travellers heats up, as Qantas drama sees drop in satisfaction
27 Jan 2012 | 9:18 pmDespite October’s industrial action and ensuing PR disaster, Qantas business customers still remain the most satisfied. But maybe not for long, according to Roy Morgan Research’s latest report. Satisfaction among Qantas business customers has fallen 2% since industrial disputes which caused major disruptions for 100,000 Australian air travellers, down from a high of 84% in October 2011 to 82% in December. In contrast, Virgin Australia’s business customers displayed a slight improvement in satisfaction over the same period, increasing from 76% to 78%. However, business… -
The Touch Generation
26 Jan 2012 | 10:45 pmSimon Sinek makes a great point about those of us ‘stuck’ in Gen X – how inconsequential the ‘X’ is for our generation. A non-descript place-marker. Sure, it might mark the treasure trove on our fantasy pirate map but just as frequently it’s a warning. Don’t trust these people. Danger. Gen Y didn’t fare much better. Not only were they subjected to the lack of creativity of getting a letter after the previous generation, they’re frequently labelled as the ‘Why?’ generation too. As in, why bother with them? We’re told they have… -
Yahoo display and search revenue falls
26 Jan 2012 | 9:12 pmWhile Google’s ad revenue is on a high, Yahoo is in decline with drops in both display and search advertising revenue for quarter four, 2011. The search group also experienced decline in its overall revenue and net income. Excluding commissions paid to partners, Yahoo’s revenue dropped 3% to $1.17 billion for the quarter ended 31 December, compared with $1.21 billion in the same period last year. Display ad revenue dropped from $567 million to $546 million year over year, a decrease of 4%. Search revenue was down 3%, falling to $376 million from $388 million. Having only been in the… -
Online banking overtaking branch visits in NZ
26 Jan 2012 | 7:02 pmMedia and retail are not the only sectors experiencing dramatic shifts at the hands of online business. The internet is also transforming customer interaction in the financial services sector, with online interactions now more frequent than visits to a branch in Australia and heading that way in New Zealand. According to Roy Morgan data, New Zealand is catching up to Australian consumers in terms of online banking, with solid growth over the last ten years (up 33.1% to 45.1%), at the expense branch visits (down 9.6% to 52.3%) and phone banking (down 16.6% to 23.7%). In Australia, more people… -
Marketing infographic round-up
26 Jan 2012 | 5:50 pmIt’s information in easy to swallow graphical form. It’s a round up of stats, trends and tips. It’s five infographics from around the internets looking at social media marketing, technology in the workplace, media addiction, and more. Explore. How to get more clicks on Twitter These findings from Dan Zarrella, who analysed thousands of tweets to find the optimum factors for click through rates, contains a mix of the unsurprising (choose the right words) and the surprising (place links about 25% of the way through the tweet). Tablet adoption at work The growing…
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kumeugirl.com
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The power of “how might we”
27 Jan 2012 | 9:26 pmAlex Osborn developed with Sidney Parnes the Creative Problem Solving Process and set up the Creative Education Foundation at Buffalo. One of the people who attended the training was Min Basadur who worked at P&G. In what could be termed a brainstorming meeting (using tools influenced by the creative problem solving training), P&G developed an [...] -
Don’t believe everything you read – especially on brainstorming
27 Jan 2012 | 5:15 amI have read a great deal of academic research on group creativity (for someone not at university) in preparation for a paper for Esomar on improvisation and its value for research. A spate of recent blog posts on brainstorming seemed mildly uninformed… (especially the blogs that quote blogs which quote blogs). Sometimes I laugh when [...] -
How can researchers improve their visual skills?
11 Mar 2011 | 11:16 amI sat beside a guy from the Ministry of Education in Singapore at a presentation in the US. I realised half way through that he was creating the most amazing visual map of the key points that was actually more attractive than what was being shown. When I quizzed him about it later, he turned [...] -
The NGMR Top-5-Hot vs. Top-5-Not:
8 Mar 2011 | 8:00 amWhat changes for MR? The use of communities will grow; but media agencies rather than MR agencies will be the core suppliers. More clients will be starting to understand campaign success through social media monitoring. Expect to see a continued shift away from what some clients see as comparatively slow and expensive classic tracking studies [...] -
How qualitative can augment data gathered on the net
6 Mar 2011 | 3:02 pmTechnology is enabling us to triangulate findings more quickly than ever before. The old U&A two step process sometimes led to qualitative assumptions or patterns that shifted with the greater volume of data gathered in a quant survey. Increasingly it is easier to use qualitative to illuminate data with context; stories and answering some of [...]
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UIE Brain Sparks
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Presenting the UX Immersion 2012 Conference
27 Jan 2012 | 5:27 pmPeer into Your Future You’re about to see a project we’ve been working on for several months. A brand new conference bringing the newest, most critical thinking around two separate and important topics: mobile design and Agile development. These experts will dive deep and get to the nitty-gritty details that will make you a stronger and more valuable UX Pro. Agile Process Hugh Beyer – UX Design Inside Agile Development Jeff Gothelf – Lean UX: A Radical Approach to Integrating Design into Agile Dave McFarland – Demystifying jQuery for Agile Prototyping Mobile… -
Noah Iliinsky – The Power of Data Visualizations
27 Jan 2012 | 2:33 pm[ Transcript Coming Soon! ] A common trap in designing data visualizations is focusing on all the different ways to represent the data, rather than the questions that the data should answer. The presentation of a data set is pointless if it’s not useful, usable, or if people can’t understand it. With so much data to choose from how do you keep the goal of the visualization in mind? How are you sure you’re telling the right story? We turn to Noah Iliinsky when it comes to data visualization. He is the co-author of Designing Data Visualizations and co-editor of Beautiful Visualization. -
Why Agile and Mobile Design Is the Focus at UX Immersion
24 Jan 2012 | 4:10 pmIn the last two years, the UX world has seen some drastic changes. Our designs, and the processes to get to them, are undergoing a transformation that forces UX designers to rethink what they do. Users’ behaviors change based on how they view digital content. The desktop computer is no longer the norm for reading content and conducting web interactions. As a designer you must think about designing for the plethora of mobile devices now available. It’s not a question of whether to consider mobile design, it’s a matter of actually planning and implementing it now. And how we communicate… -
UIEtips: Why Visualization
23 Jan 2012 | 4:11 pmThere’s definitely an advantage to having your users understand data and messages through a picture versus reading a series of sentences. Information visualization, when done right, can have a greater impact. In many ways, data visualization will take a message and make it more succinct. A good visualization can simplify the most complicated data, and often provide an interactive component with the user that a string of words can’t accomplish. The right data visualization will save the user time and provide a better experience. In today’s UIEtips, Noah Iliinsky explores what… -
Jeff Gothelf – Lean UX: Getting Out of the Deliverables Business A Virtual Seminar Follow-up
20 Jan 2012 | 3:07 pm[ Transcript Available ] The goal of Lean UX is to take the focus of user-centered design off of documentation and put it squarely on the experience. The way to do this is to view any design idea as a hypothesis. With a focus on the experience, you can validate or invalidate this hypothesis much quicker. The sooner you reach this validation, the sooner you can focus on designing and building the correct solution. Jeff Gothelf is a firm believer in the Lean UX process. One of the key aspects of Lean UX is how collaborative it is. Jeff says that the separation between design and development…
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Branding Expert Martin Lindstrom - Author, Speaker & Fan of the Consumer
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Fast Company: Thou Shalt Covet What Thy Neighbor Covets
23 Jan 2012 | 8:58 amBy Martin Lindstrom: Marketing consultant and author of Brandwashed - January 23, 2011 When it comes to the things we buy, what other people think matters. A lot. Here’s how the desires of strangers–inflamed by branders and marketers–mysteriously become our desires, too. Many of us spend our days–or at least part of them–quietly cursing our fellow human beings. The guy in the Hummer who cuts us off at the intersection. The old woman in the supermarket line counting out pennies one by one. The tourist consulting a map right in front of the subway entrance. They… -
TIME Magazine: The Secret Cause of Buyer’s Remorse
12 Jan 2012 | 8:33 amBy Martin Lindstrom: Marketing consultant and author of Brandwashed - January 10, 2011 Being able to hold things before we buy them makes us more satisfied with our purchases. In 2011, many shoppers opted to avoid the frenetic crowds and do their holiday shopping from the comfort of their computer. Sales at online retailers gained by more than 15%, making it the biggest season ever. But people are also returning those purchases at record rates, up 8% from last year. What went wrong? Is the lingering shadow of the global financial crisis making it harder to accept extravagant indulgences? -
Fast Company: Under-Promise. Over-Deliver. And Your Brand’s Fans Will Talk
10 Jan 2012 | 9:49 amBy Martin Lindstrom: Marketing consultant and author of Brandwashed - January 10, 2011 It’s when companies under-promise and over-deliver that people experience memorable moments that will affect their habits for a lifetime. In a small restaurant in Shinjiku, a suburb of Tokyo, I ordered sake. First, the waitress placed a small wooden box in front of me. Then she arrived with a large tray carrying 40 cups. Each one, she explained, represented a different personality. I chose a blue cup, which she removed from her tray and carefully placed in the box. As she began to pour the… -
9 Network airs ”Selling Secrets” with Martin Lindstrom
24 Dec 2011 | 2:10 am -
Fast Company: Trust Me – Here’s Why Brands Sell Trust, Subconsciously
19 Dec 2011 | 11:57 amBy Martin Lindstrom: Marketing consultant and author of Brandwashed - December 19, 2011 Evidence points to information from trusted sources getting a better hold on our brains than the noise from everything else. So it’s no surprise that companies want to capitalize on those feelings. Let’s say that not that long ago you came across a fascinating article. But when you later try to verify some of the facts, you just can’t pinpoint exactly where you first read it. What you do recall is that the source was reliable and you trusted the message. This is a situation I find myself…
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QuestionPro Blog
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How Does Export To Cloud Work?
25 Jan 2012 | 5:49 amIn order to know how Export to Cloud works, you will first need to understand what Export to Cloud is all about. It is pretty simple. It is a tool or an option that allows you to export excel reports into your DropBox and Google Docs account. The Export to Cloud can be accessed once you log into your account. From the main page, you can subsequently select Surveys Ø Reports Ø Export Data ØExport to Cloud. Here are the steps you will need to follow: Exporting your survey reports to Google Docs Step #1: Once you select Surveys, click on the Reports tag and look through the items listed at… -
SurveyPocket 3.6 Integrates MicroPanel’s Panel Recruitment!
24 Jan 2012 | 7:28 pmIf you’re an existing Survey Analytics client, we know how much our services are beneficial to you. A lot of the benefit comes from the exceptional products we have, and continued additional products; especially when you can find all of the solutions you need for market research from one company, Survey Analytics / QuestionPro, AND by working with the your designated representative of your account for all products you choose to use. With panel recruitment added to SurveyPocket, you’re now given the ability to integrate your existing Survey Analytics panel within your offline… -
Survey Pocket Now Available for QuestionPro and Survey Analytics Users
23 Jan 2012 | 6:10 amAre you going to a trade show or an event where you’d love to get feedback or use surveys as a lead generation tool? Now is your chance. The folks over at SurveyPocket are making an offer you won’t want to refuse! Now all Survey Analytics and QuestionPro users will have access to this wonderful tool. If you have an iPad, you will be able to use this feature for free and if you DON’T have an iPad — read on. [Editor's Note: This post was originally published on the SurveyPocket blog.] SurveyPocket is such an awesome system for mobile field data collection,… -
Why Is It So Important To Have Customer Experience Today?
18 Jan 2012 | 4:49 amIf you are one of those asking this question, just for a heads-up, we have entered “the customers’ era” – an age where the focus is all on customers, instead of other strategic imperatives. The perception of customers has an intense impact on the metrics of a business ranging from customer loyalty and brand equities to cost saving and increased revenues. This is a reality most companies are waking up to today. However, even though executives know that customers make a lot of difference they still don’t have a disciplined approach towards customer interactions. For a business to… -
iPads! Get Yer iPads Here!
17 Jan 2012 | 5:12 pm*Posting provided by danastanley SurveyPocket is such an awesome system for mobile field data collection, that we wish any researcher could use it anytime they’d like. However, the sad reality is that some projects require more than just a couple of tablet devices. Not everybody has a stack of iPads laying around, waiting to be used for research. Except us, that is. Yup. We’re so excited to get you rocking on your next mobile data collection project, that we went out and bought 20 iPads specifically so you can use them for your next research project. All our iPads are…
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Perspectives on Consumers
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The Value of an Existing Mortgage Customer
12 Jan 2012 | 5:05 pmLast summer, with mortgage interest rates dropping, I did what millions of others were doing: I decided to refinance my home loan. Not much liking these matters (ah, the paperwork!), I decided to contact my current mortgage lender, PNC. Online, their rates were competitive with others. The process was pretty smooth, but throughout, as the interest rates continued to drop, I kept confirming that my rate would be adjusted lower at the time of closing. The answer to this was always “yes.” As the final papers were being prepared for signing, I asked again. Now the story… -
Too Many Concepts for Focus Group Testing
2 Nov 2011 | 6:36 pmLast month was the Qualitative Research Consultant Association’s (QRCA) annual conference. While there are always many little gems at these conferences which I take and use in my practice, one caught my attention this year as something which I know I’ll use in one form or another. Ever had more than 4-6 concepts to test and weren’t sure how to get through 20 concepts in a single two-hour session? Yes, I’ve had that happen more than once. The most recent time, the concepts were all very good (i.e., clearly distinctive, well written ideas) and we really… -
Infographics and Qualitative Research
2 Aug 2011 | 7:24 pmA short time ago, Ricardo Lopez of Hispanic Research, Inc. came to speak to my local chapter of QRCA (Qualitative Research Consultants Association) on alternative social media platforms we should consider when “building our brand.” I’d seen an image awhile back, showing content comparisons between Twitter and Facebook, which I thought he’d like to see. Despite my best efforts, I couldn’t find the image again. During this search, I kept seeing one word over and over again: infographic. When had that term become so mainstream? I really like these visual… -
Holistic Usability for Special Targets
8 Jul 2011 | 1:21 pmMy father had a birthday in early June. As a long-retired teacher, technology was never a central part of his professional life. In recent years, he’s gotten pretty adept at calling my sister and me if he needs something to be looked up. This year, he decided that his life wouldn’t be complete until he joined people online and started “bogging.” Imagine this: you barely know how to type, you have macular degeneration (meaning you have a really hard time seeing), you’ve never turned a computer on before, and you’ve never used a mouse. Yet, while my… -
The Consumer Voice – Changing Tones
11 May 2011 | 3:45 pmOver the past six months or so, I’ve had more than a few studies where I’ve heard loud and clear something that I haven’t heard articulated quite this strongly before: “Don’t tell me about me. Tell me about you and why you might be good for me, and I’ll decide what I think about you.” There are two aspects to this: The use of superlatives is becoming (more of) a turn-off in concept statements and advertising. I am seeing this more with younger participants, but I hear it from time-to-time from the “older” folks as well. …
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Emerging Markets Insights
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WEBINAR: How Retail and Consumer Goods Companies can Capitalize on the Emerging Markets Opportunity
26 Jan 2012 | 8:36 pmThe recently-concluded holiday season in the Western world saw retail companies marketing goods to millions of shoppers in the United States and Western Europe. However, hopes for a holiday windfall were dampened this year, as developed markets struggled with the sovereign debt crisis and the likelihood of a double-dip recession. Instead of dwelling on dour revenue prospects in the U.S. and E.U., retail executives are turning their attention to the roughly 3 billion shoppers in emerging markets, who will account for 75% of global growth in consumer expenditure through 2015. The… -
Emerging Middle-Class in Emerging Markets
23 Jan 2012 | 8:47 amReuters recently released an interactive infographic depicting the evolution of the middle-class around the world. Emerging markets such as China, India and Indonesia are estimated to increase Asia’s share of the global middle-class to 64% and account for over 40% of global middle-class consumption by the year 2030. Share/Bookmark -
Russia’s WTO entrance redraws global resource map – MarketWatch
20 Jan 2012 | 7:46 amFull article on MarketWatch Russia’s acceptance into the World Trade Organization last month didn’t just mark an end to nearly two decades of negotiations, but opened a door to free up global trade with a nation that is one of the world’s largest oil producers and home to the globe’s biggest natural gas reserves. And if the impact on the last large economy to join the organization — China — offers any clue, the outlook for Russian trade and its economy has much improved. On Dec. 16, the World Trade Organization approved Russia’s membership. WTO trade ministers have said… -
Will Chinese Consumers Pay for Quality?
19 Jan 2012 | 8:08 amThe following post is from Frontier Strategy Group expert advisor, Richard Brubaker’s All Roads Lead to China blog. The post is called Quality in China. Is it Valuable Enough to Pay for? While the typical conversation about “quality” in China will be one of manufacturing failures, I was asked by a good friend to comment about my thoughts on whether or not the “Chinese” market was ready as a consumer of quality. A topic that I would say I brush past on a regular basis as in the last few years it is easy to see there is a market of Chinese consumers who are looking to enjoy a higher… -
Frontier Strategy Group Appoints Richard Leggett Chief Executive Officer
18 Jan 2012 | 8:50 amWASHINGTON, DC–(Marketwire – Jan 18, 2012) - Frontier Strategy Group (“FSG”), a leading provider of decision-critical information to senior executives responsible for emerging markets, announced the appointment of Richard Leggett, 44, as Chief Executive Officer of the firm. Leggett, who will be based in FSG’s Washington D.C. headquarters, is a recognized leader who brings 20 years of global information and financial services experience to FSG. “Rich’s unique background in information services and international management make him the right leader…
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Research Design Review
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Integrating Cognitive Interviewing into Research Design
15 Jan 2012 | 12:12 pmIf maximizing our understanding of how people think is fundamental to research design – a common theme throughout Research Design Review – then why is so little attention paid to the idea that thinking is not stagnant but something that is continually changing from moment to moment. If I ask a survey respondent to name the primary reason she likes store A over store B, the response may be something entirely different than if I ask the same question the following day, or possibly even later the same day. And if I ask how many miles you drive to the office each day, you might say 10… -
Social Media Research & Exploring Self-Presentation in the Online Social Context
19 Dec 2011 | 1:38 pmA discussion of social media research design would be a bit shallow if devoid of the role technology plays in altering any one person’s true reality. Computer-mediated communication, online impression management, and self-presentation tactics are just a few of the concepts often discussed in conjunction with how someone communicates (voluntarily or otherwise) via the electronic medium. Computer-mediated communication is not new but an idea that quickly sprouted when virtual reality began to receive lots of attention in the 1990′s. In 1996 I wrote an article for the American… -
Four Components of the Quality Framework for Qualitative Research Design
26 Nov 2011 | 4:29 pmQualitative research designs can benefit from being grounded in a quality framework. Such a framework enables researchers to judge the efficacy of their research designs and build in design features that maximize the usefulness of the various qualitative research methods. The quality framework provides a basis by which to examine the sources of variability and establish critical thinking in the process of qualitative research design. Integral to the quality framework is the idea that all qualitative research must be: credible, transparent, useful, and analyzable. These four components… -
Mixed Research Methods & the Complex Mosaic of Human Reality
15 Nov 2011 | 8:44 amSharlene Hesse-Biber at Boston College authored an article in Qualitative Inquiry in 2010 titled, “Qualitative Approaches to Mixed Methods Practice.” In it, Hesse-Bider presents six case studies that utilized mixed-method (quantitative and qualitative) research designs that were “qualitatively driven.” Unlike more typical mixed-method research where the quantitative portion is designed as central to answering the what, why, how questions of the research, these studies relied on qualitative methods as the primary source of insight combined with quantitative methods for supporting… -
Employee Research: 6 Reasons Why It Is Different Than Other Research Designs
20 Oct 2011 | 10:30 amThe following is adapted from an article that ran in Quirk’s e-newsletter June 2010. Employees are vital to any successful company yet the importance of employee satisfaction research is often overlooked. Employee research – conducted within large or small organizations – is critical to maintaining a fine-tuned business engine where morale is high, turnover is minimal, and top-quality productivity hums along throughout the firm. The company that understands the significance of employee research is not only rewarded by a content and stable workforce but a profitable bottom line along…
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QualBlog
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Mobile Market Research Association is born
26 Jan 2012 | 9:02 pmOn Wednesday, January 18, Mark Michaelson stood up at the Qual360 Conference in Milan and announced that this was the birthday of the Mobile Marketing Research Association (MMRA). It was the first day for the association and the group was now accepting Charter Members. Hats off to Mark and his enthusiasm for mobile. There is no doubt that “mobile” is hot in our industry and that the promise for conducting research using smart phones is immense. Mark is a friend whom I have known for about 15 years as a researcher who is a serial entrepreneur at heart (a very rare combo). … -
Learning from Social’s Influence on Mobile: Applications for Qualitative Research
25 Jan 2012 | 8:16 amAs we discussed in a QualBlog post earlier this month, mobile qualitative research methods are becoming a necessary component of market research. With mobile’s ability to reach a diverse, global sample of participants in their real-time context, market researchers are avidly seeking ways to best use its capabilities to their advantage. A recent TechJournal article, Social and Mobile Interplay a Major Consumer Trend, cites a Pivot Conference study that may provide a new way to approach mobile qualitative research efforts. According to the research, smartphone users are spending a large… -
Qual360 Conference: PANDA STORE key to online success
22 Jan 2012 | 7:03 amThe Merlien Institute hosted the Qual360 Conference last week in Milan, Italy. As with all conferences, there were some great presentations and some that were less than stellar. Since many readers of this blog are ‘in the trenches” qualitative practitioners, I wanted to share the highlights of a very practical presentation from my friend Josephine Hansom on “10 Ways to Improve Online Qualitative Engagement.” Personality — Be human. Be yourself. Just because its online doesn’t mean you can’t relax and have fun. Active listening — Prompt,… -
Mobile’s Trajectory is Undeniable
13 Jan 2012 | 4:30 pmAlthough traditional qualitative research methods remain highly useful and well received, constant technological innovations and trends are creating a new ground to adapt traditional methodologies and technology uses. In this new space, mobile trends are consistently reaching the forefront and are causing a pretty big stir within the industry. In a recent Research Access article that transcribed a Market Research Trends 2012 webinar, panelists Leonard Murphy of the Greenbook Blog and Romi Mahajan of Metavana agreed that mobile will be a necessary market research component in the future. -
In 2012, All Signs Point to Qualitative Research
5 Jan 2012 | 9:23 amIn a recent Greenbook Blog post entitled “Will 2012 Be the End of the (MR) World as We Know It?”, Greenbook Editor-in-Chief and CEO of RockHopper Research Leonard Murphy gave his predictions for market research trends and changes in 2012. Lenny’s prediction that qualitative will become even more important dovetails nicely with our view. As access to data grows, understanding the meaning behind the data becomes ever more important. Here is Lenny’s eloquent delivery: “Qualies rejoice; your time to shine is nigh! The skill sets of storytelling, connecting disparate…
